Navigating Tax Law Aftermath

Navigating Tax Law Aftermath

As nonprofit organizations look to end of tax year giving campaigns, whether an annual campaign or participating in an umbrella effort (e.g., “I live here, I give here”) it is prudent to take stock of donor giving history.  Effects of the Tax Cuts and Jobs Act of 2017...
Personal Connections

Personal Connections

Stakeholders—from donors to service recipients to volunteers—have increasingly come to expect a more personal connection. While the nonprofit sector has made significant strides in the past decade, there still is insufficient attention to the personalization theme,...
Leveraging Linkages

Leveraging Linkages

A foundational marketing principle that tends to get lost in the bells and whistles of technological advances is the concept of personally identifying and developing ever-widening circles of potential support. This unfortunate yet easily corrected oversight on the...
Be an Expert in Your Field

Be an Expert in Your Field

Typically, a nonprofit is birthed because a group of passionate people believes it can fill a societal void. That passion and infusion of time and talent will carry a nonprofit quite far through the infancy stage. However, the context for the nonprofit sector is...
Nonprofit Life Cycle

Nonprofit Life Cycle

There are over 1.5 million nonprofits registered with the IRS and each one is functioning in a different phase of its life cycle. Each would benefit from analyzing foundational principles associated with its current chapter. Too often, multiple spinning plates of...
Logic Models

Logic Models

Logic Models used to be a discussion for academia, or for larger foundations. Now, the term is used across sectors and sizes of organizations. The diffusion is an excellent sign of the times, as Logic Model development will strengthen every single aspect of an...
Power of a Cohesive Board

Power of a Cohesive Board

While it seems commonsensical that a cohesive board is more effective than a board that is not, the term is both misunderstood and not given the weight warranted in the nonprofit sector. Cohesion is often mischaracterized as unified in perspective, with thoughts in...
Fundraising: Preparation & Presentation

Fundraising: Preparation & Presentation

July launched a new fiscal year for many nonprofits. Hopefully, plans have been formulated about how to approach fundraising for the next year, including benefit packages, goals, and communication strategies. One reason why consultants can be helpful for facilitating...
The Tax Code Changed—Now What?

The Tax Code Changed—Now What?

As predicted in late fall 2017, the changes to the US tax code are substantial and the nonprofit sector is significantly impacted. The National Council of Nonprofits has a helpful checklist to apprise nonprofit organizations of the largest issues of which they need to...
When To Pay For Expertise

When To Pay For Expertise

When to Pay for Expertise? Despite the quest to keep operating expenses low, it is often best to avoid the inherent risk of utilizing key services of companies/individuals who are not licensed in their field. Time, expense, and even litigation can result from...
Volunteers: Leverage Motivations

Volunteers: Leverage Motivations

For many nonprofit organizations, assistance from volunteers is critical to mission achievement. Whether the need is sheer manpower or expert knowledge and advice or creativity, unpaid labor is invaluable. Not only does volunteer assistance allow a nonprofit to keep...
Marketing Audits

Marketing Audits

Marketing used to be a controversial idea for nonprofits and it is remarkable the degree to which marketing is not embraced today.  The primary concern seems to be diverting dollars away from direct services. Other criticisms of marketing in the nonprofit sector are...
Lobbying

Lobbying

Advocacy Demystified Since the 85th Legislative Session began last week in Texas, now is the perfect time for a reminder to nonprofits to not be fearful of “lobbying” for your cause. There is a pervasive misconception that nonprofits must stick to service provision...
SWOT Analysis: Timelessly Effective

SWOT Analysis: Timelessly Effective

Ideally, an analysis of your organization’s internal strengths and weaknesses as well as external opportunities and threats (SWOT Analysis) is conducted as part of a larger Strategic Planning process. Strategic Planning is critical for the most effective and efficient...
Capacity Building

Capacity Building

Do you remember raising your hand in school when there was something you did not understand? For most, asking those questions did not come easily as there is a very common fear that others in the room already understand what you do not. As any collegiate instructor...