Navigating Tax Law Aftermath

Navigating Tax Law Aftermath

As nonprofit organizations look to end of tax year giving campaigns, whether an annual campaign or participating in an umbrella effort (e.g., “I live here, I give here”) it is prudent to take stock of donor giving history.  Effects of the Tax Cuts and Jobs Act of 2017...
Personal Connections

Personal Connections

Stakeholders—from donors to service recipients to volunteers—have increasingly come to expect a more personal connection. While the nonprofit sector has made significant strides in the past decade, there still is insufficient attention to the personalization theme,...
Leveraging Linkages

Leveraging Linkages

A foundational marketing principle that tends to get lost in the bells and whistles of technological advances is the concept of personally identifying and developing ever-widening circles of potential support. This unfortunate yet easily corrected oversight on the...
Be an Expert in Your Field

Be an Expert in Your Field

Typically, a nonprofit is birthed because a group of passionate people believes it can fill a societal void. That passion and infusion of time and talent will carry a nonprofit quite far through the infancy stage. However, the context for the nonprofit sector is...
Nonprofit Life Cycle

Nonprofit Life Cycle

There are over 1.5 million nonprofits registered with the IRS and each one is functioning in a different phase of its life cycle. Each would benefit from analyzing foundational principles associated with its current chapter. Too often, multiple spinning plates of...